Thinking at the edge of AI
Perspectives on AI strategy, engineering, and building better digital products for UK businesses.
67 articles
Your Next Customer Won't Visit Your Website: The Rise of the Agent-First Internet
An AI agent reads a dozen supplier sites in four seconds, shortlists three, and nobody loads a page. Nine suppliers never learn they were considered. This covers what the agent-first internet actually is, why the traffic data says two opposite things at once, and a 90-day plan to make your site readable to the thing doing the reading.
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Securing the Agent-to-Agent Conversation: Preventing Proprietary Data Exposure
When your agent delegates a task to another agent, what does it actually send? In most deployments nobody knows, because the payload is prose rather than a schema and nobody reads it. This covers the four ways proprietary data leaks between agents, why MCP and A2A will not stop it, and seven controls that work.
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The Difference Between "We Use AI" and "AI Is a Competitive Advantage"
These two sentences sound like different points on the same scale. They are claims about different things, and almost every business entitled to the first describes itself with the second. Here is why the model layer cannot be your advantage, what the strongest sceptical case gets right, the four asymmetries that survive commoditisation, and one question that settles which sentence applies to you.
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The Gap Between AI Hype and Results: What Q2-Q3 2026 Data Shows
UK AI adoption tripled in under three years, but the average adopter went from 1.4 tools to 1.6. Hyperscaler capex is up over 80% year on year while most organisations still cannot detect AI in their EBIT. This is what the Q2 and Q3 2026 data actually establishes, which famous failure statistics do not survive their own methodology, and what it means if you run a business.
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How to Structure Content So It Wins Featured Snippets and AI Citations
Search systems stopped reading pages and started reading passages, but most content is still written as one continuous argument. This is the craft-level guide: exact paragraph lengths, question-shaped headings, chunk boundaries, the evidence layer that the Princeton GEO study found moves visibility most, and an eight-point test to run every page through.
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Claude's Invisible Watermark Explained: How It Works, Why It Exists, and What It Means for Users
Claude now embeds an invisible watermark in the text it generates. It is not a hidden character, it cannot be prompted away, and it proves far less than people assume. Here is how the mechanism actually works, why the EU AI Act forced it into existence, what a detected mark does and does not prove, and what UK businesses should do about it.
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ChatGPT Ads and Conversational Commerce: The New Discovery Layer for Brands
OpenAI started selling ads inside ChatGPT, then stepped back from running checkout itself. Those are the same story: a new discovery layer is being built in public. Here is what the ad unit actually is, how the Agentic Commerce Protocol works underneath it, why the published conversion figures contradict each other, and what a UK brand should do in the next two quarters.
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AI Overviews Are Eating Organic Traffic: How Brands Are Fighting Back
Pew found users click a result in 8% of searches with an AI summary versus 15% without, and Ahrefs measured a 34.5% clickthrough drop for position one. But the losses are not evenly spread, and the traffic that survives converts better. This is what the data actually shows, why the change is structural rather than temporary, and the six moves brands are using to defend their pipeline.
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10 High-Impact AI-Native Product Ideas for Modern Businesses
Most AI products fail because someone bolted a chat box onto existing software and called it a copilot. These ten are different: each one breaks completely without the model, attacks work businesses already pay people to do badly, and is buildable by a small team. Includes the removal test for spotting a real product, and a five-question scorecard for choosing which to build.
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