AI Growth Engine for B2B SaaS
We deployed a full-stack AI marketing engine: predictive lead scoring using their CRM data, automated content personalisation across landing pages and email sequences, dynamic Google Ads bidding, and a LinkedIn ABM campaign targeting their ICP with machine-generated creative variants.
The Challenge
A Series A SaaS company in Shoreditch had burned through budget on paid acquisition with diminishing returns. Customer acquisition cost had risen 60% year-over-year, their content wasn't ranking, and their sales team was drowning in unqualified leads.
Our Solution
We deployed a full-stack AI marketing engine: predictive lead scoring using their CRM data, automated content personalisation across landing pages and email sequences, dynamic Google Ads bidding, and a LinkedIn ABM campaign targeting their ICP with machine-generated creative variants.
The Result
Customer acquisition cost fell 54%. Marketing-qualified leads increased 3.2x. Pipeline value grew from 1.2M to 4.1M within 6 months.
Measurable Impact
The numbers speak for themselves
CAC Reduction
MQLs Increase
+320%
Pipeline Growth
Sales Productivity
+45% increase
Key Features & Capabilities
What made this solution stand out
Predictive lead scoring using ML and CRM data analysis
Automated email and landing page personalisation
Dynamic Google Ads bidding with real-time optimisation
LinkedIn ABM campaign management with AI-generated creatives
Marketing attribution and ROI tracking
Automated lead qualification and routing
Timeline
3 months
Total project duration
Team Size
6 people
Dedicated project team
Technologies
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