AI-Personalised E-Commerce Experience
We redesigned and rebuilt their entire e-commerce experience on a headless Shopify + Next.js stack with AI-personalised product recommendations, predictive search, and a streamlined one-tap checkout. Every product page was optimised using AI-generated layout variants tested against real user behaviour data.
The Challenge
Borough Kitchen, a premium homeware brand with 3 London stores and a growing online presence, was losing 68% of mobile visitors at checkout. Their legacy Magento site was slow, their search was ineffective, and they had no personalisation.
Our Solution
We redesigned and rebuilt their entire e-commerce experience on a headless Shopify + Next.js stack with AI-personalised product recommendations, predictive search, and a streamlined one-tap checkout. Every product page was optimised using AI-generated layout variants tested against real user behaviour data.
The Result
Mobile conversion rate increased 156%. Average order value rose 28%. Page load time dropped from 4.2s to 1.1s.
Measurable Impact
The numbers speak for themselves
Mobile Conversion
Average Order Value
Page Load Time
Cart Abandonment
Key Features & Capabilities
What made this solution stand out
AI-personalised product recommendations
Predictive search with natural language understanding
One-tap checkout optimisation
AI-generated layout variants tested against user behaviour
Mobile-first responsive design
Real-time inventory synchronisation
Timeline
5 months
Total project duration
Team Size
7 people
Dedicated project team
Technologies
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